About LushGuard™ – Leakproof Underwear Designed for Women

 

 

About LushGuard™

Soft, leakproof underwear designed to give women their confidence back.

LushGuard™ leakproof briefs are created for women with light to moderate bladder leaks who are tired of choosing between bulky adult diapers and feeling unprotected. We believe protection should feel like real underwear – soft, discreet and beautiful.

  • 1 Looks and feels like everyday underwear – no plastic rustling, no “diaper feeling”.
  • 2 Built-in absorbent gusset helps lock away light to moderate leaks and odour.
  • 3 Designed so you can laugh, walk, work and move without constantly worrying about accidents.
Shop LushGuard Leakproof Briefs

Serving women across the US, UK, Canada and Australia who live with light bladder leaks every day.

30-day risk-free trial Designed for light–moderate leaks Discreet, washable & reusable
Hands gently holding soft black leakproof underwear against a warm background
We set out to create leakproof underwear that protects like incontinence products – but looks and feels like your favourite everyday briefs.
Our story

It began with a quiet, hidden struggle.

Millions of women live with light bladder leaks every single day – after childbirth, during perimenopause and menopause, or simply when laughing, coughing, sneezing or jogging for a bus. Most are told to “just wear pads” or bulky incontinence diapers.

Pads can feel scratchy, move around and leave you worrying about odour. Diapers can feel like a step backwards – like you’ve lost a piece of your identity. But going without protection isn’t an option either.

LushGuard was created to change that. Our goal was simple: underwear that protects like incontinence products, but looks and feels like real underwear.

Stack of soft leakproof underwear in feminine colours folded neatly on a surface

Our mission at LushGuard

We exist for one simple reason: to help women feel dry, fresh and confident – without sacrificing comfort or dignity. Every design decision we make is based on three pillars.

01
Comfort first
LushGuard briefs are made to feel like soft, stretchy everyday underwear. No stiff fabrics, no noisy plastic layers – just gentle, breathable comfort you can wear all day long.
02
Discreet protection
Our built-in absorbent gusset helps lock away light to moderate leaks and odour, so you can move, sit, stand and laugh without constantly checking for wet patches on your clothes.
03
Respect & dignity
We talk about bladder leaks with honesty and kindness. No shame, no judgement – just real solutions for a common, often hidden problem many women share.
How we design

Behind every brief: thoughtful details & real-life testing.

Every LushGuard brief is created with care – from the fabrics we select, to the shape of the gusset, to how it feels under your favourite jeans or leggings.

Step 1
Skin-friendly fabrics
We choose soft, breathable materials that sit gently against sensitive skin, so you can wear your LushGuard briefs from morning to night without irritation.
Step 2
Triple-layer leakproof gusset
Our discreet gusset combines a quick-dry inner layer, an absorbent middle layer and a waterproof barrier that helps keep leaks away from your clothes.
Step 3
Real-life movement testing
We test our designs in everyday life – walking, at work, on school runs and during light workouts – to make sure they stay comfortable and reliable as you move.
Layered view of leakproof underwear fabric showing inner absorbent and waterproof layers

Who we’re here to support

LushGuard is designed for women who want to stay active, social and confident – even with light bladder leaks. If any of these sound like you, you’re in the right place.

After childbirth
Little dribbles when life gets busy.
For mums who experience small leaks when lifting, laughing, sneezing or chasing little ones – but don’t want to wear bulky protection every day.
Active & on the go
Feeling secure under leggings & jeans.
For women who love walking, gentle workouts or long days out and want discreet protection that stays in place under fitted clothing.
Perimenopause & menopause
Hormonal changes, new leaks.
For women going through hormonal shifts who notice more urgency, dribbles or light leaks throughout the day – and want a kinder solution than diapers.
Everyday peace of mind
Living your life, not planning around toilets.
For anyone who doesn’t want to plan outfits, routes or social plans around the fear of a small leak – and just wants to feel like themselves again.

Our promise to every LushGuard customer

We know light incontinence can feel embarrassing and isolating. Our promise is to make the conversation – and your protection – feel lighter, kinder and more empowering.

No judgement, ever
Bladder leaks are common – you are absolutely not alone. We’ll never minimise your experience or make you feel ashamed for needing support.
Honest, realistic protection
LushGuard briefs are designed for light to moderate leaks and dribbles. We’ll always be clear about what our underwear can and can’t do, so you can choose with confidence.
Caring customer support
Our friendly team is here to help with sizing, absorbency questions and care instructions, so you can get the best out of your LushGuard briefs from day one.

Ready to feel more confident in your day?

If you live with light bladder leaks, you don’t have to choose between bulky diapers and feeling unprotected. LushGuard is here to give you soft, discreet leakproof underwear that fits your life – not the other way around.

Explore LushGuard Briefs
Designed for women across the US, UK, Canada and Australia with light to moderate bladder leaks.
Questions about sizing, absorbency or how LushGuard works? Email us at support@lushguard.com – we’re happy to help.